Welcome

Welcome

PHOTOGRAPHY • CONTENT CREATION • DESIGN

With a mission to inspire, create and explore, I have successfully intertwined my passion with my brand. From brand photography to travel content creation to designing logos for companies, I strive to bring your vision to life through captivating imagery and storytelling narratives.

Coming from 8 years as a Personal Trainer, my love for helping others find empowerment has seeped into my business as well, allowing to guide other women to be their best selves with guides and consultations for building habits, developing their dream life, and so much more.

Let’s get started…

I’m 29. Los Angeles, USA based but traveling often.
I am a photographer, content creator, and traveler. I’ve always been interested in the idea of capturing moments in time and evoking emotion through a photo, video or design piece.
I’m excited to say that I have created a brand that allows me to help others feel that way, too. Whichever endeavor you decide to take, I am here to guide you through every step of the way. Let’s get creative…

Hi..
I’m Alex

PHOTOGRAPHY

Brand, surf, and lifestyle photography for retreats, creatives, and purpose-driven businesses.

CONTENT CREATION

UGC and lifestyle content for travel, wellness, and conscious brands.

EDUCATION

Resources, guides, and 1:1 support for creatives building freedom-based businesses.

OUTSIDE THE

NORM

Outside the Norm is a space I created for creatives, dreamers, and freedom-seekers who feel stuck trying to make life or business work the “normal” way, and know there has to be another path.
Maybe you’re tired of chasing growth on social media with no direction.
 Maybe you’re trying to turn your creativity into income but feel overwhelmed by where to start.
 Maybe you’re burnt out, comparing yourself constantly, or just craving more freedom and alignment in how you live and work.
I’ve been there, and these guides were born from everything I’ve learned while figuring out how to build a creative, travel-filled, unconventional life on my own terms.
If you’re ready to stop waiting for permission and start building what you actually want, you’ll find support, tools, and real talk here, with more coming soon...

GET YOUR FREE E-BOOK

Tired of watching other people get paid to travel while you’re stuck in the same routine?
What if I told you there’s a proven way to turn your love for travel into actual income—and it doesn’t always require millions of followers or a fancy camera?

In my free e-book, “How to Get Paid to Travel,” I break down real strategies I used as well as many different ways to fund all types of adventures around the world—without going broke or burning out.

Whether you're a total beginner or just looking for smarter ways to monetize your trips, this guide will show you how to finally make travel work for you.

AS SEEN ON

Bold Journey

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Canvas Rebel

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VoyageBaltimore

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Giggster

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Bold Journey 〰️ Canvas Rebel 〰️ VoyageBaltimore 〰️ Giggster 〰️